Accept entries only while the commercial airs
The audio of your commercial opens entry pages, quizzes, or product pages on viewers’ smartphones.
Audio Trigger — AiryMedia Trigger
A space filled with your soundbecomes your media
Broadcasts, in-store BGM, venues, street corners. Use the audio you are already playing — entries, coupons, and interactive effects open on the smartphones of everyone there.
Watch the video
See how a smartphone reacts to sound from a PC
Try the Demo with Your PC and Phone
The demo page offers two versions — web and LINE
How AiryMedia Trigger works
TV CM / venue audio / in-store BGM The sound you already play is the trigger
Phones with the page open react Just allow the mic — no app required
Entries, coupons, interactive effects Connected to your pages and systems
- Rest assured — audio picked up by the microphone is never sent outside the device
Track record
AiryMedia Trigger technology has run reliably at events with tens of thousands of people
17,000 approx.
Lottery entries at a single event
NPB professional baseball fan festival
10,000-scale
Simultaneous access in an arena
B.LEAGUE Alvark Tokyo
Thousands at once
Synchronized reactions to venue audio
Global sports events, cinemas, and more
- NPB Fan Festival
- B.LEAGUE Alvark Tokyo
- A major animated film
- Shachihata Inc. (OEM)
What you can do
Start entries, giveaways, and effects from the audio you already play
- Entries
- Lotteries
- Coupons
- Stamp rallies
- Polls
- Surveys
- Games
- Visitor perks
- Exclusive content
The connected content can be your existing systems or pages built by your production partners, used as-is. We can also develop the recognition website for you — contact us.
Serve coupons in response to in-store audio
BGM or signage audio opens coupon pages only for the people actually in your store.
Start effects and polls in sync with venue audio
Venue audio makes every attendee’s smartphone react at once — lotteries, exclusive giveaways, and light-stick effects.
More examples — synchronized giveaways in cinemas, station and airport announcements, API integration with analytics tools — on the case studies page.
How it differs from existing tools
Turn the moment your ad or venue audio plays into action
Push notifications reach people far away; QR codes reach those who come up to your signage. Audio triggers turn the very moment someone notices your commercial or announcement into action, right on the spot.
The sound already playing becomes the entrance to action
The moment the sound reaches their ears, the experience has already begun. Audio triggers extend that experience onto the smartphone — toward entries, coupons, and interactive effects.
- Action at the moment of awareness
Right after hearing the sound, entries and coupons open on the smartphone in their hand.
- Reach across the entire space
No signage location needed — everywhere the sound can be heard becomes an entrance.
- Use the audio you already have
Start with your existing TV commercial audio or in-store BGM, with no new signage to produce or install.
- Measure results by trigger count
Check how many times smartphones responded, campaign by campaign, in the dashboard.
Reach people far away, at the time you choose
Delivered to your subscriber list. Deciding who to send to, and when, drives the results
Scanned by people in front of your signage
Free and reliable. Reaches those who walk up to the printed material
Pricing
Try it free, then from ¥3 per trigger
Start small, with a free trial
One trigger is counted when a smartphone recognizes a registered sound once. Free until the end of the following month, up to 10,000 triggers. If you continue, pricing is a simple step system of ¥30,000 (excl. tax) per 10,000 triggers. Our team supports your initial setup.
How deployment works
From free trial to launch, in four steps
- Validate
Confirm recognition in a free trial, under conditions close to the real environment
- Prepare
Set up the destination pages and the dashboard; existing systems can be connected
- Go live
Run it in your campaign or event
- Review
Check the results in the dashboard’s trigger-count reports
Sharing the audio you plan to use, the location, the expected audience size, and the timing makes our reply smoother.
FAQ
Questions we often hear before adoption
Do users need to install an app?
No. It works by simply opening the target page in a smartphone web browser. Integration into existing apps (WebView) is also available.
Does it use AI speech recognition?
No. It matches audio against sounds registered in advance — a different mechanism from AI speech recognition that listens to conversations. No recorded audio is sent to any server.
How many people can react at the same time?
Detection runs entirely on the device, so the trigger mechanism itself has no user limit. What sets the practical ceiling is the capacity of your connected pages and systems, and network congestion at the venue (Wi-Fi and mobile networks). We have a track record of stable operation at the scale of thousands to 10,000 people, and for large events we plan the network and connected systems with you in advance.
How is the price determined?
Usage-based, counted by the number of times smartphones recognize the sound (triggers): ¥30,000 (excl. tax) per 10,000 triggers. You can start with a free trial.
Is there an admin dashboard?
Yes. A dashboard for managing trigger sounds and campaigns, and for checking trigger counts (usage).
Does it work in noisy places?
It has run in production in noisy environments such as stadiums and stores. Accuracy may drop in highly reverberant spaces, so we recommend validating under near-real conditions during the free trial.
Can we use already-aired commercials or existing audio as-is?
Yes. Acoustic fingerprinting registers your existing audio without any editing. Acoustic watermarking, which embeds an inaudible signal into the audio, is also available.
Do you also provide coupon or lottery features?
AiryMedia Trigger provides the part that recognizes sound and connects it to web pages or external systems, plus the dashboard. Entry, coupon, and lottery content connects as-is to your existing systems or pages built by production partners. For large-scale event productions, integration with existing systems, and special requirements, we work with you from the idea stage — feel free to contact us.
Can it be integrated with our existing website or app?
Yes. It can be embedded into existing sites, landing pages, LINE, and in-app WebViews.
Technical specifications are on the developers page, and pricing details on the pricing page.
Start with a free trial
Free from application until the end of the following month, up to 10,000 total triggers